Who are you making this for anyways?
About a year ago, my Indie team decided to build a game idea we liked. We thought we had a great idea, but it turned out that we didn’t put enough emphasis on a variety of basic marketing concepts that could have potentially saved our design for the better. Not that it was bad – just could have been better. Since then, I’ve observed various Indie teams follow the same general process we followed: they come up with an idea they like, they think it will work, and they go for it. While some are perfectly fine with doing it that way, and surely some make big bucks doing it that way, my team no longer considers that a viable plan of attack.
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