July 18th, 2012 | By Mark O'Beirne
If you are already slightly concerned about the amount of information that is available about us online, and particularly who may be watching us, you may not want to read on. Mind of Man (MOM) has been released for iOS devices and is set to blur the line between our digital personas and the game itself. The title is a “social discovery game” for Twitter, which analyses your behavior and activity and shows players how the world sees them. In addition, players can earn real-world discounts and offers by playing.
Players can mindmap themselves, find out who their celebrity twin is and, most importantly, find out who their nemesis is. Once players have unlocked their entire wall, they can then turn their attention to anyone on Twitter, whether they are friends, celebrities, enemies or even businesses. If they are on Twitter they are being analysed by MOM. Mind of Man portrays players’ online personalities, character flaws, even anti-social tendencies through crowdsourcing. The app is described as “psycho linguistic artificial intelligence”, which means that it learns as people vote and develops its recommendation engine.
On top of the social experiment, players can also earn real-world rewards for their in-game cards. 2PaperDolls has partnered with businesses to provide prizes, discounts and rewards based on their personality. When the game was launched in Dublin, Ireland, players could redeem their Saint or Sinner card for free bread or coffee at Cavistons Food Emporium. The team is planning to take this aspect further and is in talks with other businesses to provide similar rewards.
It may be difficult to get your head around the concept of Mind of Man, or maybe you’re deleting all your online activity for fear that it is being captured for use against you, but a launch trailer has been released to ease your fears or help your understanding. The trailer showcases exactly how the game works, how players are profiled and what kind of insights players can take away from the app. Certain elements of the game are also showcased on the Mind of Man website, but you must download the app to get the full experience.
Mind of Man is now available on iTunes for free, though you must pay with a tweet, or $0.99. The game works on iPhone and iPad devices, but you must have an open Twitter account in order to mindmap yourself. MOM respects the information that you want to keep behind closed doors apparently. The latest propoganda from the game is available from the Mind of Man Twitter account.