The Humble Store, And Its Future

The Humble Store
The Humble Store

Humble, best known for their Humble Bundles, is the latest company to make the jump into the digital retail market.

At the start of the week Humble opened its doors to a new store that will offer a wide selection of games which will supplement their already successful bundles. To kick off the new store, Humble have also been hosting new deals every day this week showcasing some truly awesome AAA games along with some of the finest indie titles at great discounted rates.

The deals only last for 24 hours however, so you have to act quickly, although 10% for every sale will go to charity which seems to be a popular idea Humble have used in the past and continues to work for them. By donating 10% of the store’s income to a number of charities (American Red Cross, Child’s Play, EFF, World Land Trust, and Charity: Water), Humble has already collected over $98,000 for charity.

The deals have been by and large very good and have offered some great discounts, the question is how will the store fair in the long term?

Many of the games can be activated via Steam if buyers so wish. Can Humble compete with the monolith that Steam has become? Especially considering most of the deals seen here are identical to many of the Steam deals over the past month or two.

Of course, GOG has been doing quite well targeting the niche retro market along with throwing a heavy emphasis on DRM-free, they still only work with a very small section of the market by comparison. GOG hits its niche but we also have Green Man Gaming which is another major digital retailer that sells many games at very competitive rates, even when compared with Steam.

Where does Humble fit into all of this? It really is too early to say for sure as Humble have only just opened their doors, although the week long sale has proven to be a great way to get people interested and has helped to generate quite a buzz surrounding the company.


It will be very interesting to see how Humble builds on this strong opening and with many great AAA and indie titles bolstering their store they should be able to attract a large enough audience. It will be important to see the follow up: sales, frequency of sales, and how they compare to Steam as they will have to continue making waves just to keep their head above water.

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  1. raindog469

    While it’s great to see a centralized storefront for all those Humble Store widgets that have been around for a year or two (even if all of them aren’t represented here yet), it also demonstrates the mission creep that’s invaded Humble Bundle, Inc. over that same timespan. A significant number of its games (22 out of 52, as I type this) can’t even be downloaded directly from them, being delivered to their customers only via Steam codes. There’s nothing whatsoever that’s humble about DRM, not even DRM that gamers have gotten used to.

    Further, with games like “LEGO Lord of the Rings” and “Tom Clancy’s Splinter Cell Blacklist” on offer (both Steam for Windows only, of course), their indie roots are quickly fading. And, of course, as one of the few gaming enthusiasts in the world who hasn’t had a Windows installation running since around the turn of the century, I miss their original commitment to cross-platform gaming.

    Glad they’ve succeeded to the extent that they have. Bummed that they’re slowly turning into just another middleman for the same companies to which they once provided such a welcome and much-needed alternative.

  2. Tom Christiansen

    Well said, man.

    I feel like Humble in their title refers to them always allowing for percentages to go to charities, and within the bundles: to set the percentage that goes to the developer. At the end of the day, they’re a business, and they’re going to go where the money is.

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